Comments on: Digital Remains Bright http://armchairmedia.com/2008/03/28/digital-remains-bright/ Everything is Interactive Fri, 04 Jul 2008 05:53:59 +0000 http://wordpress.org/?v=2.5.1 By: Kenny Ferguson http://armchairmedia.com/2008/03/28/digital-remains-bright/#comment-418 Kenny Ferguson Tue, 01 Apr 2008 13:19:00 +0000 http://armchairimport.wordpress.com/2008/03/28/digital-remains-bright/#comment-418 <a HREF="http://www.usatoday.com/money/advertising/2008-03-25-alternative-media-ad-spending_N.htm?loc=interstitialskip" REL="nofollow">USA Today: New media expected to get more ad dollars</a> USA Today: New media expected to get more ad dollars

]]> By: Stefan Kjartansson http://armchairmedia.com/2008/03/28/digital-remains-bright/#comment-417 Stefan Kjartansson Sat, 29 Mar 2008 18:50:00 +0000 http://armchairimport.wordpress.com/2008/03/28/digital-remains-bright/#comment-417 Instead of using advertising to reach teenage males, Burger King created its own series of Xbox 360 games, featuring its “King” character. After two million sales in just five weeks, Burger King equates the number of “brand impressions” to that of 13 Super Bowl ads.<br/><br/>http://www.cbc.ca/ageofpersuasion/2008/01/episode_3_old_media_new_media.html Instead of using advertising to reach teenage males, Burger King created its own series of Xbox 360 games, featuring its “King” character. After two million sales in just five weeks, Burger King equates the number of “brand impressions” to that of 13 Super Bowl ads.

http://www.cbc.ca/ageofpersuasion/2008/01/episode_3_old_media_new_media.html

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