Un-marketing and cultural relevance
What’s the value to a brand of producing or helping to produce something that is an experience first and a branded advertisement or promotion second?…
category: Blog
Macromedia Hearts M5
Thank you Macromedia. You were kind enough to pick Coca-Cola’s M5 as your site of the day.
Peek Behind the Scenes at the team that…
category: Blog
Leaf On Your Shirt
Trees do it. Coca-Cola’s M5 does it. Some other projects wearecurrentlhyworkingonbutcan’ttalkabout do it. Our annual T-Shirt does it.
Let’s do it.
Let’s shake our leaves.…
category: Blog
Time’s Quest for M5
M5 has just bubbled up to TIME magazine.
“The [Coca-Cola] company is showing some new verve, assembling an international team of marketing specialists to create…
category: Blog
Reacting to brand-reactionaries…
“Brand” is one of those words like “paradigm” or “interaction” that gets thoughtlessly thrown around so much that its content and value begins to wear…
category: Blog
Brand Spanking
Back in the 70’s we were exposed to over 500 brands a day, now it’s flabbergasting 3000.
In comes the Bubble Project, placing stickers over…
category: Blog
Absolut Bugs
I hate to write a negative review, but I was so disappointed in the implementation of a new campaign from Absolut. They’re releasing a series…
category: Blog
Sit Next to Me!
Maybe it’s because I’ve spent the last 4 months hiking around random airports, but I just signed up for the latest development in online networking.…
category: Blog
Wait and Win
You’ve seen the commercials. Mountain Dew is giving away a new Xbox every 10 minutes. Collect the codes from the bottles and register online to…
category: Blog